We take the protection of your personal information seriously. We will never sell your personal data to anyone.

We do not collect any unnecessary data during your stay at our website. We track how you navigate our website by using analytical tools in order to improve our website – only after your consent with using cookies, which you can reconfigure/recall any time.

We use 3rd party services for online reservations and food delivery. We ensure to use reliable partners for such services, you can read about how they deal with personal data at their websites.

1. Privacy policy

The website https://www.alforno.cz/en/dlouha-street/ (“web”) is run by PRO – TEX, s r.o. (Address: Dlouhá 613/8, 110 00 Praha 1, Czechia. Business registration # (IČ): 47121998, VAT # (DIČ): CZ47121998), contact: (+420) 222 310 018, dlouha@alforno.cz. Fine Food CZ s.r.o. is processing your personal data in accordance with the General Data Protection Act 2018 (“GDPR”), PRO – TEX, s r.o. is also the data controller as per the Article 6 of the GDPR.

Personal data means any information about an identified or identifiable natural person; an identifiable natural person is a natural person who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, a network identifier or to one or more specific elements of the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

The controller has not appointed a data protection officer.

2. What personal information we collect

Depending on how you interact with us, including when you enquire about our activities, make a reservation, send or receive an email, you provide us with your personal information that we collect. This may include your name, email address, and telephone number, which we need in order to process your reservation.

We will only keep your records on our system for as long as is necessary to our work with you and to meet any legal or regulatory requirement. This is so that we can provide the services or information you have requested.

3. How and why we collect it


3.1. Directly from you

When you make a reservation via phone or e-mail, we keep the reservation name and your contact details in order confirm and provide the service. We delete your information during the month after the service.

3.2. From our partners

When you make a reservation online via Choice, we keep the reservation name and your contact details in order confirm and provide the service. We delete your information during the month after the service. Please refer to the privacy policy page at their website for information about how they store you data.

When you order food delivery via Wolt, we do not have access to your personal information.Please refer to the privacy policy page at their website for information about how and how long they store you data.

4. How we use your information

Under the GDPR regulations, we are legally obliged to ensure that we only use this information for the purpose for which it was requested, that consent was given and to ensure that it is kept securely. The information will be retained only for the appropriate amount of time it is needed, and it will be kept in an established data retention system under the supervision of PRO – TEX, s r.o.

We may use your personal information for:

  • Dealing with your reservations, inquiries, requests, or complaints
  • Complying with our legal obligations, policies, and procedures
  • In order to process financial transactions. We may ask you for your bank or credit card details, as well as a valid form of identification, if necessary

5. How we secure your information

PRO – TEX, s r.o. is committed to ensuring that your information is secure. In order to prevent unauthorized access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect.

All staff who have access to your personal data understand the importance of keeping your information safe and secure at all times.

No data transmission over the internet can be guaranteed to be 100% secure. As a result, while we strive to protect your personal information PRO – TEX, s r.o. cannot ensure or warrant the security of any information you transmit to us electronically, and you do so at your own risk. Once we receive your transmission, we make our best effort to ensure its security on our systems. We cannot be held responsible for the privacy of data collected by websites not owned or managed by PRO – TEX, s r.o.

6. Cookies

This website uses cookie technology for analytical and marketing purposes. By analysing user behaviour on the website, we can continuously improve our website and our services. Marketing cookies are used for better targeting in advertising systems to show you relevant advertising.

Neither analytical nor marketing cookies will be stored without your consent. You can read more about the individual cookies in the cookie settings. You can also revoke/give/change your consent at any time there.

We host Google fonts locally.

7. What are your rights concerning the personal information you provide?


7.1. Right to access

You have the right to obtain a copy of the information that is held about you. You may request a copy of the personal information relating to you that is kept on file by Fine Food CZ s.r.o. by contacting PRO – TEX, s r.o. at our address given above. Information requested will be provided free of charge, however, we may need to charge a ‘reasonable fee’ when a request is manifestly unfounded or excessive, particularly if it is repetitive.

7.2. Right to correct or update the information

Should your personal details change, please help us to keep your information up to date by sending an email to dlouha@alforno.cz. In addition, if you find that any of your personal information is incorrect or incomplete, please notify PRO – TEX, s r.o. by e-mail, and the necessary corrections will be made in a timely manner.

7.3. Right to rescind consent

You have the right to withdraw consent at any time. If you desire to withdraw the consent you have previously given, there are a number of ways you can do this:


You may have personal information effectively erased when that information is no longer necessary for its initial purpose and when you have clearly rescinded previously given consent. If you would like to do this, contact us by emailing dlouha@alforno.cz, calling (+420) 222 310 018 or writing to us at our address above.